Mission Statement

IEBA is the leading not-for-profit trade organization for live entertainment industry professionals who buy, book, and sell talent. Founded in 1970, IEBA provides an unparalleled forum for professional development. As a resource and a network representing billions of dollars in buying power, IEBA is an intimate organization that makes a huge impact.

IEBA and its Annual Conference stand alone in the entertainment industry by showcasing a diverse and uniquely-crafted lineup of live entertainment and by staging discussions with the entertainment business’s leading innovators and decision makers.  IEBA’s Agents Alley brings Buyers and Agents together to discuss the specifics of the upcoming touring season. “The Buying Starts Here” slogan originated from this longstanding IEBA tradition.

IEBA was conceived by two talent buyers — Hubert Long and Harry “Hap” Peebles.  Peebles and Long felt that talent buyers needed a voice in the entertainment industry. They believed that a group of buyers could share information and, with this shared knowledge, each could make better decisions and those informed business decisions would lead to increased success.  From two founding members in 1970 to over 1,600 active members in 2019, IEBA’s focus remains the same:  to strengthen relationships, foster growth, and increase revenue for the live entertainment industry.