Vice President, Marketing
Big Loud Records
|Candice Watkins is the Vice President of Marketing for Big Loud Records. She joined the Big Loud team in 2018 after exiting her role as Senior Director of Marketing & Artist Development at Universal Music Group Nashville, where she managed a quarter of the label group’s roster including Dierks Bentley, Lady Antebellum, Shania Twain, Vince Gill, Lauren Alaina, Kip Moore, Mickey Guyton and more.|
Her prior career stops include Red Light Management, mobile marketing and promotion company Mozes Inc., Borman Entertainment as Keith Urban‘s day-to-day manager, Martingale Entertainment managing Hunter Hayes, and her own company, First22.
Watkins began her journey in the music business while attending Northeastern University and USC. She is a frequent speaker and panelist at industry events and has been featured in numerous publications including Nashville Lifestyles, Nashville Scene, Billboard, and The Atlanta Journal-Constitution.