BARRY JEFFREY joined the William Morris Agency, now known as WME (www.wmeentertainment.com/music) in 1990. He is one of four agents that books the entire WME roster for Fairs, Festivals, Theme Parks, Private & Corporate Engagements, handling the booking of artists from the areas of rock, adult contemporary, urban, Latin, comedy and country, to some of the largest fairs & festivals in the nation.
In his tenure at WME, Barry has also been co-responsible agent for several clients and continues to serve in that capacity for award winning artists, Brad Paisley, Josh Turner, The Oak Ridge Boys, Laura Bell Bundy, Chuck Wicks, and others. He was made a partner at the agency in 2018.
Barry majored in Broadcasting at John Brown University. He is a member of the Country Music Association, Academy of Country Music, NARAS, Gospel Music Association and serves as Past Chairman of the Board for the International Entertainment Buyers Association where he has devoted nearly 20 years as a board member and helped lead the organization through substantial growth. The association has presented Barry with “Talent Agent of the Year” and the prestigious “President’s Award”.