Experts in the field of music sponsorship lead a discussion at the annual conference of the International Entertainment Buyers Association on one of the hottest emerging markets for brands to tap into: country music. From developing local partnerships to sponsoring large festivals and arena tours, partnering with country artists provides brands with a unique opportunity to reach a wide audience of what is known as one of the most passionate fan groups in music; country fans. Learn from top leaders: Marcie Allen (President, MAC Presents), Eric Arnold (Artist & Brand Partnership, WME), William Chipps (Senior Editor, IEG Sponsorship Report) and Teresa George (Senior Vice President, Brand Integration & Strategic Partnerships, Academy of Country Music) how your event or brand can get in the country music sponsorship game.

APA will get the showcases started at IEBA on Sunday, October 3 with a strong mix of soulful, southern rock and country that will get everyone in the mood for three days of partying. Don’t miss Blackberry Smoke, Bo Bice, Darryl Worley, and a surprise special guest artist!