In early 2008, Ticketmaster announced it was buying secondary ticket company TicketsNow, a $265 million move that was designed to jumpstart the company's underperforming ticket resale business because its own TicketExchange had not caught on with fans.
Now, two and a half years later, what was once a business that was generating annual earnings of roughly $15 million, TicketsNow is struggling to make $1 million to $2 million per year, and new parent company Live Nation Entertainment is wondering what to do with it.